One of my challenges in designing this menu was to integrate vector-based graphics with some pixel-based photographs. The previous menu was all vector but needed a change without being entirely reinvented. This new combination complements Firefly's overall feel.

Another challenge was to make it easy for customers to find what they want. The menu is huge, and if it's not organized well, it's easy to become overwhelmed. I spent a lot of time on page layout and deciding where to place items to make it as simple as possible for customers to find exactly what they want.